Interbike: The People

by 16

For me, the best bit about going to something like Interbike or Sea Otter isn’t the shiny products; they show up well enough in a Powerpoint Presentation, or in the post, but it’s the people behind the brands that makes Interbike so appealing. There are the engineers to quiz about products, company owners, component vendors from around the world, pro racers looking for sponsors, people between jobs touting their wares (people rarely leave the bike industry…) and a bunch of us journos floating around.

Anyway, you probably won’t have heard of anyone here, but in case you have – now you know what they look like.


 ‘Stevil Knevil’ of All Hail the Black Market- artist, blogger, writer and rider.
The devilishly handsome Steve Delacruz. Shoe designer for Fi’zi:k after stints with Crank Bros, FiveTen, Oakley and GT.
Clay Porter (left) and Steve Peat. Both are working on an interesting new project.
Eric Parsons from Revelate bags (formerly Epic Designs, but Specialized owns ‘Epic’ apparently). He lives in Alaska and, when he’s not riding across it, he makes bombproof bike-touring and epic-racing bags.
Jeff Thrasher , plus sponsor
That’s Bob South from No Boundaries bike shop in Boyne City, Michigan. Pop in if you’re passing. Who knows who the other geezer is.
That’ll be Voodoo John. From Voodoo. With protective glasses on.
Tyler from bike blog BikeRumour. We said those Syncros bars were wide…
Elayna from Fox Racing Shox. Special autograph from Joe Parkin, editor of BIKE magazine.
Looks like Michael from Orange bikes. But surely he’s far too cheery for that.
‘Sov’ – Eric Sovereign from Surly. He’s normally this loud.
The ever be-suited Jeff and Brad from UrbanVelo
Pardon? What did you say?
Chris Matthews from Specialized gives us his best Kung Fu squint
That’s Troy. He basically invented Fruita, Colorado as a riding destination. In the background is Jan-Willem van Schaik from Bike Europe, the trade website. And they’re all at the Knolly booth because of the free whisky tasting.
That’s Paul from MRP
Noel from Knolly. Now you know where the name came from.
Joe Graney from Santa Cruz in rare cheerful mode.
Ray from Trek. He works at Trek in a self-contained group that does nothing but build race bikes for Trek sponsored athletes. It’s not a quiet job – last year they built 770 – 200 of which were just for the Radio Shack team.
Top photographer Ian Hylands with his new Canon S95 camera. Small is in.
That’ll be Mike Ferrentino, columnist for Singletrack (and BIKE) but whose day job is with Santa Cruz and, occasionally, Swobo.
Scott Turner from Santa Cruz. No relation to David.
Andrew Kempe from Shimano and Simon Stewart, the ever-charming Irish guide for Western Spirit.
Adrian Montgomery works with Scott Montgomery at Scott Bikes. No relation there either.
Darcy Turenne, NORCO rider and all-round lovely girl.
Seth from Camelbak
Top racer Adam Craig. Still smiling as it was the day before his prototype race bike was stolen from the Fox booth.
Eddy Merckx
Stan from Stan’s NoTubes. The man can talk…
Sean from Soulcraft
Photographer Dan Barham, roasting in the desert.
Andy Corson of Surly Bikes with some well-needed refreshment.
8am Wednesday. Fuelled and ready for the show.
Jessica, Singletrack’s roving apparel show reporter, about to interview Varun (rhymes with ‘maroon’) of Bruce Gordon Cycles.


Comments (16)

Leave Reply