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Shanaze Reade Urges Kids to Lighten Up

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Shanaze Reade has teamed up with Ready Brek to support the Department for Transport’s ‘Be Bright Be Seen’ campaign.

The Ready Brek sponsored video stars schoolchildren, a headteacher, a Bike It officer and Olympian Shanaze Reade.

Reade is shown in the video urging children to make themselves more visible to drivers by wearing retro-reflective ankle bands, clip-on reflectors, arm bands and stickers.

Ready Brek said it is supporting the Department for Transport’s ‘Be Bright Be Seen’ campaign “to ensure that wearing fluorescent and reflective gear is as much a part of a child’s daily routine as a healthy breakfast – making sure they’re ready for anything the day might bring.”

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Orange Switch 6er. Stif Squatcher. Schwalbe Magic Mary Purple Addix front. Maxxis DHR II 3C MaxxTerra rear. Coil fan. Ebikes are not evil. I have been a writer for nigh on 20 years, a photographer for 25 years and a mountain biker for 30 years. I have written countless magazine and website features and route guides for the UK mountain bike press, most notably for the esteemed and highly regarded Singletrackworld. Although I am a Lancastrian, I freely admit that West Yorkshire is my favourite place to ride. Rarely a week goes by without me riding and exploring the South Pennines.

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