Talking recently to my sister who said she didn't want my nephew to have a mobile at the age of 10 but she's given in because all his friend's parents have bought one.
A few days later another friend said exactly the same.
Today my best friend phoned to say she doesn't want to buy her 2 boys all the latest gadgets but she feels pressurised into by all the other parents.
Finally my cousin said the same thing regarding his 2 children last month.
So, why aren't these parents who all seem to be singing off the same hymn sheet just saying 'no' and being the first to set a trend?