Ok, after some discussion at some meetings I've been at in Germany and the UK recently, I thought I'd pose this question to the STW massive.
If you had a company (lets say a clothing one for instance) you were looking to promote which riders would you sponsor if money was no object.
top 5 british based and top 5 international riders should hopefully get you thinking.
Please remember you're looking at promoting the brand, not just results.
and if you've got any comments, as to why, that'd be interesting.