fenwicks is quite good – bright blue and paste like – it turns to liquid when the wheels spin, which makes it very easy to paste onto the tyre beads and get a good seal. Also lasts for 3 years or so.
The only downside is when you put your new pump up the new tubeless tyres on the kitchen table (don’t ask) and the bead “pops” into place, spraying bright blue gel all over the table, down the floor, over the cupboard, up two walls and in a perfect arc over the ceiling.
I didn’t notice the ceiling bit until a week later and would have nearly got away with the post-debacle clean up had the better half not noticed first.