I've had the full package now for about 6 months.
TV is great, much better interface than Sky+ imo (Which I had before), on-demand content and catch-up TV is superb, and you can record 2 programs and watch a 3rd.
Broadband is fast an reliable and as chakaping said, a phone is a phone (only ours is now crystal clear compared to the old BT line).
Plus if they V+ box goes wrong, you don't pay £60 to get it repaired.
Better all round package imo. Obviously other peoples experiences vary, but i couldn't recommend it enough.