The Beatles. Just don’t get it at all.
You clearly have no historical context, or understand why The Beatles are one of the most important bands the world of music has ever seen; their contribution will never be equaled.
Sgt. Pepper forced others to truly up their game in both songwriting and studio creativity, and most were found very sadly lacking.
Brian Wilson turned into a recluse who couldn’t stop himself endlessly tweaking things to try to equal it, the Stones on hearing it went to producer Glynn Johns and asked him to create new sounds, to which he replied “that’s YOUR job!”
To be fair, it was George Martin who helped The Beatles in the studio, but they had the ideas, he helped them make sense of the technology available and create the sounds.
Just listening to the bits recorded to create songs like ‘A Day In The Life’, where they play live on a four-track, bounce it down onto another tape, then do the next bit on four-track, bounce, then do the next bit, the whole being created using the most basic studio facilities, that would now be done on a 24 channel desk and tweaked in ProTools.
But I guess that if you weren’t there, you can’t possibly understand how important they are; when they went to America in 1964 and performed on The Ed Sullivan Show, they were singing to 73 million people! That’s 45% of the US population! In January 1964 ‘I Want To Hold Your Hand’ crept into the US chart at 45, starting a 15-week, 5 million-selling run, by February it was No1, and by April 4 they had the top-five consecutive places on the singles chart, and were in the middle of a 30-week run at the top of the album chart with three different albums.
That’s back when sales were real, physical objects, actual vinyl records.
It’s no comparison with Ed Sheeran, who’s current ubiquitous presence in the charts is only due to bloody streaming!