http://www.telegraph.co.uk/technology/news/6684351/Sugru-Is-this-the-best-invention-since-Sellotape.html

An art student based in a warehouse in east London has invented a product already being described as the best thing since Sellotape and Blu-Tack

Call me cynical, but I'm more inclined to think that a bunch of chemical engineers / research scientists invented this, and an art student came up with the name and silver colour for the packet.

art student based in a warehouse in east London

Fred's been awfully quiet…

sylvia plaster caster anyone?

I know what my loved one will be getting for christmas this year (finally a use for that old electric toothbrush I couldn't bear to throw away!)

Ian Munro – true, very true, but don't spoil her illusion! I think often its the design engineers that say "it'd be nice if we had this" and the other eng's say "hmm, yeah we have some stuff like that, here, try this". Takes both sides.

MrNutt – you are aware it's adhesive aren't you, I hope yo9u're not planning any direct casting!

Biking use?

Watch the video – they use it as a light mount.

sounds a bit like shoe goo which i have fixed numerous trainers with in the past

I was thinking exactly the same thing myself iDave.

A rubberised adhesive sealant that works on leather, rubber, vinyl and canvas eh?

Shoe goo doesnt work on un-keyed glass, metal and ceramic though, does it!

Fixing carbon frames when they snap?

Or just custom frames, mold it into the shape you want and away you go, or even further, expand the bamboo bike thing and start making bikes out or other trees, an oak bike might be nice. Or maybe use scaffolding tubes, oh hang on……….

My mate used to ergonomonise his boom box etc. at uni with Fimo – often made it better, and often made it worse!

They say it remains slightly flexible beefy so not sure if ideal for a frame 😮 but if you need someone to review your oak bike, sign me up!

Shoe goo doesnt work on un-keyed glass, metal and ceramic though, does it!

Nope.

Good on shoes though 🙂

can you build shoe goo into a 3-dimensional object though?

I reckon Ill get some of this stuff – could be fun around the house, ergonomising my wardrobe etc.

can you build shoe goo into a 3-dimensional object though?

Yup, usually a big black blob.
Shoo Goo is pretty sticky, you wouldn't want to go moulding it with your hands.

(Note: "sounds a bit like" does not mean "that is exactly the same as") 🙄

I want some flubber.

ooOOoo, you say it remains slightly flexible, well surely what we have here is the making of a soft tail bike!

custom saddle moulding on the cheap?

DIY gumshield? Got to be better than scalding your mouth on the old kettle-heated forming ones 🙂

I shall use it if the carbon links ever bust on my Yeti's seat stays. In a nice bright orange.

Make your own bottle cage?

can anyone pronounce "Dhulchaointigh" ? Is it Gaelic ? (I had the sound off)

Custom ergo grips? Un-puncturable tyres?

I might use it to improve the damping on my MX Comps