See, there's another way to look at this – If you want say a minimum £50 for an item you can put a reserve price on it. No problem there. But Ebay, the theiving gits, will charge you for putting that reserve price on. So the alternative is to list the item without a reserve, and get someone to bid on it for you, or use another screen name yourself, up to £50. In fact, being as you're saving the reserve fee, you might let it go for £49…..
Now, shoot me down in flames, but what's wrong with that?
The only people that suffer are Ebay, and I for one won't be shedding a tear over them: I've nearly stopped selling on there because their charges have risen so much. It's a shadow of what it was 4-5 years ago. Very few private sales left….
EDIT
Before you shoot me down, consider if you've ever bought anything via Paypal 'as a gift please'…. Same thing. 🙂