Fake – what are the chances of timing your shot so that the gatso's flash and your's coincide?
Could be done with an open shutter and a optical slave flash so that the Gatso triggers your (slave flash) but that wasn't how it was done.
The flash by the Gatso is real – either that or someone has spent far to long touching up the shadows – but the power of the camera's flash should drown out the Gatso's flash if it were real – it doesn't look at the shadows on the wall.
If the Gatso's flash was that powerful it would be a road safety hazard for any drvers coming the other way – a little bit blinding.
Oh and the flash by the Gatso is clear of the yellow box by a foot or so.
Overall – nice idea poorly executed (they should have taped the flash to the Gatso and turned the output down a stop or two).
Now I did once get one of the "30 slow down" signs to trigger when I was out on my single speed – checking the Garmin data later said I was doing 30.5mph. It was at the bottom of a big old hill out South Kirby way.