Good rim, nice and wide for a good stable tyre profile and decent strength to weight.
Tradeoff is a couple of drawbacks over Mavics in my experience – they are weaker – less resistant to square edge ‘kerb’ style impacts (I’ve picked up a few dings but they still seal) and no eyelets (mech got caught in my spokes and pulled a nipple part through, leaving a big bulge. Still airtight, was able to retrue).
Just need yellow tape, valve, sealant and standard tyre for tubeless.
I’ve also had 3-4 complete failures where tyres blew clean off the rim, which I never had running same tyre/sealant/pressure combo on my Shimano XT AM wheelset these replaced. I was pushing hard though (landing sideways at speed or turning the front in really hard).
Overall held up well to my bad line choice through Peak District rock gardens, heavy landings on jumps and lots of drifts/cutties and I’d get them again.
Expensive on their own, relative bargain on Hoops. I’ve always built my own (and others) wheels since mid 90’s but for these it didn’t make sense – sold my hubs but got these are complete Hoops – my first complete wheel for years. £75 for a rim only, £110 for a front, built on Pro II evo so £35 for hub, spokes and build!