Even Cycling Weekly after decades of reporting races now just writes articles about how to pedal and what pasta to buy.
Sportives have given it a whole new market to aim at. Even 5 years ago there was no such thing as a Sportive bike yet now they're huge sellers.
Depending on which way you look at it it's either a great way of getting more people into cycling and the continued evolution of the bicycle or it's a marketing led gimmick to get people to part with yet more money and spend £30 to go for a road ride…
Some of the photography in Rouleur is very good. Some of it is faux arty rubbish. Still, they've got their target audience and (like Singletrack to a certain extent) it's only ever going to appeal to a certain niche.