Shame that this thread has degenerated somewhat. 🙁
Depends on your point of view. Amazing though it may seem, some people have no clue about racing, Olympic success, the different niches of cycling (never mind the sub niches within MTBing), they simply ride a bike to work. Other people spend their time avidly watching every road race on the TV and know all the teams and results.
There's no right and wrong approach.
Having said that though, cycling in general in this country is on a huge success story that wouldn't even have been dreamed of 10 years ago. From World Champion DH to Bradley Wiggins and Emma Pooley winning the National TT Champs last weekend. From the huge increase in commuter cyclists (particularly in London) to domination of the Olympics on the track.
It's all bikes and bikes are good. 🙂