In a statement, Faithless said: "We're always looking at new ways to get our music to different audiences and exploring new ideas.
"The idea of showing our latest video on TV during an ad break is a first for us or any other band.
Set to be one of the biggest music video productions of the year, the plot follows the extraordinary night of a young man and woman, whose incredible dance moves begin to attract the attention of fellow clubbers.
It soon becomes apparent that the dancers' moves are being directly affected by the movements of stylised dolls in the form of Faithless duo Maxi Jazz and Sister Bliss, hanging from the rear view mirrors of separate Fiat Punto Evos."