The rest of the phone's features aren't market leading in any way, shape or form, with the exception of possibly the screen
Sorry, but this is bollocks.
I can't really be arsed getting into a component by component breakdown. (Feel free to google it yourself) but things like the A4 CPU, 30fps HD video, 32GB storage, gyros, magnetometer, 1420mAh battery etc ARE "market-leading".
Obviously they are not the only phones to have specs like these, but they are certainly pretty close to the edge hardware-wise.
Besides you rathet miss the point if you think folk buy these because of geeky hardware features. Fanbois aside, people buy them because they find them to be slick, well designed and good at what they do.
Which is what makes the current teacup-storm so interesting.