mmm, yes pricing ,
still trying to get my head round pricing , weve got circa 40k in mold costs to think about , however if we sell 1000 frames its only 25 quid a frame so i think we will almost definitely price these extreneky aggressively , again based on our cost to retail business model and with the realisation we need volume to absorb the mold costs
reminds me of the first product we paid a mold cost on , the planet x twistoid pedal , 8000 usd mold cost and we sold around 300 pairs then fasten the pedal company went pop , think the pedals sold for 25 quid
For the carbon frame pricing , whilst it wont be 299 , it will be way less than the 799 ti pricing we just did on the lynskey frames , really not sure yet , if we decide to try to put the rest of the bike industry (with its multi tier pricing) on the back foot , then it should be very very well priced .
Pricing will also depend on how our USA plans go , were looking at going to a wholly owned direct sell set up in the states , this gives us even more volume (but will drain our cashflow) and if we do this we will go in at ming blowing value .
Finally the last big factor is of course whether sterling heads south against the dollar , were currently holding in the 1.60s but im guessing theres a big move going to come against sterling into the 1.40s , if we had enough balls wed hedge against the dollar and fix the pricing but we never get round to it .
Overall Id say well be aiming at going for the most agressive model and 499 is our target price , and thats based on a dollar rate above the mid 1.55s , if sterling is strong the price could be lower .