And whats wrong with advertising the lifecycle?
once while out in the trails near Wigan, i came across two retired old boys, you could tell, in their time, they had been quite handy lads, and a lifetime of REAL hard work had took it's toll on their mobility.
One had difficulty walking, and as they liked to get out and about, electric bikes provided the answer. they found that pedalling on stuff like flatish ground and by pedal assisting the motor they could get about 40 or 50 miles along countryside bridal ways.
Not exactly rad core as the nob heads on here will no doubt cry down, but the bikes gave these lads independence an the means to get out to do and see what they loved, and by **** if i ever get to infirm to ride any of my fleet, i know what i'm buying.
And yeah, i did have a go of one, and it was surprisingly enjoyable
I also seen the Orange ad on facebook, but isnt that preaching to the converted, seeing i already own one?