New bike brand from Halfords

They’ve got brands coming out of their ears at the moment…

That upside down 13 makes me want to cry.

That video made me want to cry. Someone has been watching too much Top Gear.

I really liked that.

the actual bikes don’t look too bad and seem good value;

Really long link hidden by nearly as long explanation

Wonder if this means one of the other brands will get binned. Didn’t seem like Whistle got much traction?

seize and 13 in your branding, ballsey 😉

Website needs bigger pictures, much bigger pictures. I want to be able to actually see in close detail what it is that I may be spending a lot of money on.

I don’t want to have to go through to another website, whilst navigating pop up blockers, and then have to look at through a magnifying glass. I HATE that.

Other than that, bikes looks good. Oh, and put the price on there as well. Again, I don’t want to have to click through to another site to find that info out.

They’ve put the road bike saddles too high in the photos

The video made me want to go ride my bike 🙂

Website needs bigger pictures, much bigger pictures. I want to be able to actually see in close detail what it is that I may be spending a lot of money on.

Innit.

Cube shows other manufacturers how it’s done…

http://www.cube.eu/uk/bikes/road-race/cross-race/cube-cross-race-disc-pro-rednblack-2015/

wwaswas – Member

the actual bikes don’t look too bad and seem good value;
I think the bikes look pretty good.

The video was pretty decent, but the music was a bit ‘Omen’.
🙂

Nice countryside too.

But I don’t want to seize anything.
And I’d willingly slap those responsible for the branding with a dead Sanderling.
The Alpha, Beta, Gamma model names are good – though.
Bit Lancia innit?

For ToD:

The video made me want to go ride my bike

+1

Someone at Cube needs shooting for using that pic…

So Boardman to go it alone?

http://www.cyclingweekly.co.uk/news/latest-news/halfords-unveils-new-13-bikes-range-136971

There seems to be a bit of ovelap in the pricing of these to suggest a replacement for boardman…also uses 27.5, alu smooth welded frames, just like boardman? Couldn’t put myself through a marketing video, but the bikes look decent.

So Boardman to go it alone?

based on this;

Chris Boardman sells cycle business to Halfords for £20m

Maybe they’re trying to differeniate this as a ‘cooler’ brand?

Ah, I’d missed that Halfords had bought Boardman. I wonder if they’re going to run both brands then or try and move Boardman up the market to the £2k+ bracket.

That Cyclocross bike is great value for 500 quid.

Separate rack and guard bosses and an inboard rear brake too.
Nice bike.

That upside down 13 makes me want to cry.

Why, there’s a reason for it. All a bit ‘heritage’ I guess, but at least they’ve done their homework.

Why, there’s a reason for it.

I know, but it’s all a bit ‘Rules’ innit?

http://www.halfords.com/cycling/bikes?brand=13&sort=price-high-to-low

prices shown..

Why, there’s a reason for it.

Enlighten me…?

Its not really those ‘rules’ though, it’s tradition. Still a bit flowery **** though I guess.

Google is great for self enlightenment

How do they get the chain in that cyclocross bike pic look like it’s floating upwards, unless….OMG THEY DID!!!….they took a photo of the bike upside down! 😯

Ah, I’d missed that Halfords had bought Boardman. I wonder if they’re going to ruin both brands then…

Hoho.

They copied me! 😉

How do they get the chain in that cyclocross bike pic look like it’s floating upwards, unless….OMG THEY DID!!!….they took a photo of the bike upside down!

Valves are oriented at the 12 o’clock too – so yeah, they must have suspended it for the photos!

How do they get the chain in that cyclocross bike pic look like it’s floating upwards, unless….OMG THEY DID!!!….they took a photo of the bike upside down!

The swines!

Unfortunately it doesn’t matter what flashy brand name they come up with or how good their bikes are its still Halfords. Like George is to ASDA.

They’ve put the road bike saddles too high in the photos

It’s funny, I looked at them and thought how good it was to see proper sized bikes with the saddles set at a proper height!

£1400 for an 11sp hard tail with Revelation forks!

Still wouldn’t buy a bike from Halfords though.

Still wouldn’t buy a bike from Halfords though.

Ooops, hellfrauds trying to be something they are not… innovative and cool.

“Follow your instincts”. I will thanks, to a proper bike shop!

Almost as bad as the slogan they came up with when they screwed up the Voodoo bikes: “Ride with the Spirits”!

Like George is to ASDA.

What’s wrong with George?

How do they get the chain in that cyclocross bike pic look like it’s floating upwards, unless….OMG THEY DID!!!….they took a photo of the bike upside down!

Designed from the ground up and photographed upside down. Rad.

Ooops, hellfrauds trying to be something they are not… innovative and cool.

Yeh about as innovative and cool as someone using a ‘funny’ name instead of just typing Halfords.