Loudness war is all about getting your "tune" to pop and stand out on the radio IMO – just sounds fookin horrible though on anything else
That's what I don't understand though – it really doesn't. All it means is that the tune will get pulled down by the station's compressors/limiters and turn to mush. Older records which have little compression sound so much better on the radio. I'll stop going on about it and taking the thread OT now though!