Renton, i wouldnt leap on the seller too much, its been 11 hours since you posted here, no idea when you e-mailed the seller but if its not substantially longer, give him a chance. Plus you've also said
i noticed it when i changed the hose and before i started to bleed the caliper, it looked like a bit of a scracth at first but it has since progressed into what you see above in the space of a week!
To me that suggests it may not have been visible at the time of selling.
Personally i think youd be very lucky for the seller to take any hit on this. I think you have a much better chance with HOPE, as others have said already they are meant to have top notch customer service (never used it myself).
If i where the seller and you appeared on my doorstep with no warning i think i would be miffed tbh.