Is mountain biking really the sort of seething sewer of iniquity, illegality and drug abuse that would justify it being the subject of incessant investigative journalism? What do you want? 'Top Bike Designer in 29er Sex Romp Shocker!' 'British Bike Brand Equipped Sadam's Army With Singlespeeds!' 'Isis Bottom Brackets In Sex And Drugs Orgy Scandal!'
How about the mags launch an in-depth investigation into who the evil genius behind the Isis bottom bracket was and expose the evil conspiracy behind its introduction? We follow the trail of corruption from Utah to the poppy fields of Afghanistan and expose the truth behind chains that don't work and how the Taliban is fleecing British mountain bikers through shadowy puppet corporations. Blah.
I dunno, call me simple and old fashioned, but I'd simply like to read brilliantly written, inspirational stories about riding bikes in amazing places with interesting people accompanied by stunning imagery. If 'proper journalism' is an in-depth investigation of Isis bottom brackets, you can keep it.

