Good luck, here's what I would like to hear:
Get fit, save money, help environment, reduce congestion, cut out waiting for delayed and overcrowded buses and trains, or being packed in like sardines when they arrive, no more sitting in traffic jams, easy parking, predictable journey times whatever the time of day, quicker over short journeys in towns and cities (e.g. up to 5 miles) or so than anything else.
However, employers, councils, planners and policy makers need to catch up with the demand for improved facilities and conditions for cyclist, eg showers and parking, and addressing the growing conflict on the roads. Our road systems are simply not designed with cycles in mind, and that needs to change for everybody's sake.
Just don't understand why anyone wouldn't cycle on an urban commute of up to 10 miles. Actually I do, cos it's scary on the road unless you are a seasoned road rat. That's the biggest blocker imo.