It is just pricing strategy.
Big car manufacturers rarely make any money from the making and selling of the cars themselves, they make all their money in the spares and credit sections of the business…
shimano will price in a similar manner, headline grabbing prices for the kit, and then slightly too expensive spares, that have a big mark up.. besides they want you to buy a new mech, it keeps their volumes up (which is waht the shareholder value and buying power over their tier-1 suppliers is based on, and it fits their manufacturing systems better.
Being a japanese company, the spares section will simply cost more to run, it is harder to judge demand for spares and so the Just in time systems and pull manufacturing lines systems they will employ will be geared to producing complete components, and 'extra' jockey wheels throws that, and may well be sold to them under a separate contract for supply at a higher cost due to the irregular nature of the demand.
Tis all about large 'lean – manufacturing' systems and pricing strategy.
ramble over…
back to sleep