Conti tyres, shimano shifting, giro/specialized shoes, Kask/giro helmets, Assos / Rapha for road and endura mtb. Fizik saddles (apart from one brooks).
Specialiized for shoes.
Oakley for sunnies.
Shimano for stopping and going.
Selle Italia for saddles.
Decathlon for shorts.
Deda for the road bike.
Garmin for sport based electronics.
I’m not.
No one else makes a grip even close to as good as the Sensus range for riding gloveless all year round. This is annoying as they are actually made by ODI and therefore can be copied by others. The second a grip as good as the sensus comes out at a sensible price there’ll be no loyalty to the brand whatsoever from me.
Same deal with Shimano cranks really. Except Shimano manufacture their own and no one else has yet come up with anything as light/durable/affordable as Saints.
Like I said brand loyalty is stupid!
Buying the most suitable product for your use isn’t.
Salomon, Mountain Equipment and Rab.
Fits me well and is reliably good kit. I can find a sale pair of Salomon on the internet and know they will fit me and be good quality.