[It's only a rip off if you are lead to believe it's cheap and then find out after it's expensive.
If you know beforehand, it's not a rip off.
Also, the place was busy, so obviously most of the public is happy with their prices, or are you so special that they should drop everything and give you a special lower price?
BTW it's almost certain that a large chain store will have higher overheads than a small lbs, so what do you expect?
I took a chance as one off at a major bike retailer and was shocked at the price they gave I would never use Evans but as I keep saying as one off as I needed it done today.
On the quote given i can only take it they hope Joe public has no idea what the price is for bike maintenance so they can charge what they want .. maybe much the same as some people would compare a woman going to garage with her car.
I think I know a valuation of the work needing done on my bike as prob most people on this forum do when they take their bike to a bike shop .. I had a valuation I would have gone with .. 40 quid is a rip off ..