Thanks guys – the fuel pump must be fine as it drives fine when it does start (takes 10-15 attempts on a bad day, none at all on a good!)
tankslapper – I've plugged it in with a non-genuine vagcom diagnostics and the sensor in the dizzy was the only fault (engine timing, seperate problem stopping firing up at all but now solved), but maybe worth a proper job…
coffeeking – sounds good, I'll focus on a the flow metering I think. I've kept it serviced myself so I'm sure the filters are fine, although a coil is cheap enough to swap just in case. I wonder if it could be a fault in the ECU itself??
hora – I'll have to register but should be good when I do, thanks 🙂