Yes it is, and it’s the point I was sticking on. That’s a complete u-turn from your earlier post where you were insistent we all have “as little to do with it as possible.”
I think informed choice is good. I think it’s important to know what people are doing with your information (which isn’t really the same as surveillance, but let’s roll with it for now) of course, but what you are and aren’t comfortable with is personal choice.
And personally, I couldn’t give a stuff if Tesco know that I bought a loaf of bread and four pints of milk last week. They pay me fairly handsomely for this information, everyone’s a winner.
As for targeted advertising; again, if I’m going to see adverts then surely it’s preferable that it’s something I might be interested in? Is it not better to get point-of-sale discount coupons for stuff I’d be buying anyway?
Frankly, I’ve more important things to be worrying about than spending every waking moment trying impotently to ‘stick it to the man’ by disabling web browser cookies.