I use innovative messaging all the time, like writing 'GFY' on post-it notes and popping it in the fridge on my workmates lunch.
Bike Forum
Corporate cycling bobbins...
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Posted 11 months ago #
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"Ry (their CEO) landed a placement at CURB Media during the summer of 2009 and gained a profound understanding of the advertising industry "
Heh. I read that as "Ry spent his internship money on a truckload of coke".
"a bike friendly one-stop-shop for companies to get more involved in cycling"
Oh. HALLEBLOODYLUJAH! Print that out on a sheet of A0, staple a dead badger to it, and dump it on the desk of whoever wrote your current strapline of "We provide organisations with turkey solutions to inspire cycling in the workplace".
Posted 11 months ago # -
Thanks again to all who have been in touch and also to those who posted insightful comments on this thread. We really appreciate the feedback and will certainly make a few changes because of it. As a company our proposition is about getting more organisations to invest in cycling by creating one place to fulfill all their cycle needs.
In reponse to HtS above, we provide two main services to clients upon sign-up. The first is an online hub of information which has (a) a section for employees where they can learn about cycling, record journeys/miles, plan routes, shop for discounted-equipment etc.; and (b) a section for employers with tools to promote cycing, the benefits of doing so, and how they could become more cycle friendly. The second is called "Bike Concierge," a list of bookable cycle services to cater for any corporate cycling need - whether training, maintainence, parking solutions, c2w scheme, charity rides or otherwise. Access to both the online hub and Bike Concierge are included in a single price per organisation.
If anyone else wishes to speak more directly about PleaseCycle and our offering then we're still happy to chat via info@pleasecycle.com - so feel free to get in touch.
Posted 11 months ago # -
So you provide a repository of cycle related information but don't actually provide any physical service beyond that?
Posted 11 months ago # -
@muppetWrangler - To clarify, Bike Concierge is a "list" of accessible services. I.e. we actually provide the service as/when required, such as quarterly maintenance sessions or a staff cycle event, for example. A lot of cycling services out there aren't specifically tailored to a corporate environment, so we've built a network of great cycle suppliers and tweaked their offerings to suit businesses. Ultimately, if a HR department wanted to give 50 employees the opportunity to become confident commuting by bike then they'd simply need to call PleaseCycle and we'd do the rest.
Posted 11 months ago # -
@pleasecycle
Cheers for taking my comments in the manner they were intended.
I'd love a beer next time I'm London-bound. I used to be a Technical Writer, so have a passion / pedantism for words and their use.
Posted 11 months ago # -
To all on STW:
We've now tweaked a LOT of the copy on the website according to the feedback on this forum and some individual emails. We'd love your ongoing thoughts (whether positive or negative) so feel free to check out the renewed text and get in touch: http://www.pleasecycle.com
The "What We Do" pages have probably had the most work done, so be sure to give them a read... If any of it tickles-your-fancy or gets-your-goat then don't hesitate to get in touch: info@pleasecycle.com
Oh, and we recently created a fact-sheet to run under the noses of employers to relay the benfits of cycling (Downloadable PDF). Any thoughts you have on that are equally welcomed.
(p.s - same email goes for you, Buttscratcher - London pint is on us.)
Posted 11 months ago # -
Please don't forget to leverage the synergies. Or something.
Posted 11 months ago # -
Pleasecycle - well done for taking the piss taking well and taking the comments on board.
here is a useful link for you
Posted 11 months ago # -
This is why I love STW, and Pleasecycle you have portrayed you and your company very well on here when it would have been very easy to hide. The Website is now reading much better.
I have sent you an email as I shall refer your services to my employer as they are currently looking to alternative transport arrangement.
All the best.
Posted 11 months ago # -
As a marketeer with 15 years experience IMO that reads a whole lot better...
A couple of things IMHO
1. You may want to source all your claims about the benefits of cycling - more believable and may help to persuade resistant senior people
2. STW may or may not be your target audience, would recommend trying to get some focus groups together if you have the budget
3. One of the biggest barriers to people taking up cycling is the fear factor - you may want to address that as a key message
4. You're one of the few organisations I've seen using social media to engage properly with their audience i.e. taking the criticism on the chin, openly joining the debate and making changes.Best of luck, hope it works, more people riding the safer it should get...
Posted 11 months ago # -
derek starship - "what a crate of old tits"
thanks, i just laughed and dribbled coffee on myself.... !
Swear of the month award to you sir.
(edited to say, now i've read the whole thing, 10/10 to pleasecycle for their response to some good-natured ribbing, i expect they'll do a whole lot better without the bingo-words)
Posted 11 months ago # -
You may want to source all your claims about the benefits of cycling - more believable and may help to persuade resistant senior people
Posted 11 months ago # -
i can't remember the last time i saw such vicious p"ss-taking taken so squarely on the chin with barely a wobble.
although the old website text was funny, now it seems like it was written by a human, for humans.
good luck.
oh, er, how about an 'examples' page? with... examples of stuff you've done, and what it cost.
?
Posted 11 months ago # -
Add to the comments above, I think PleaseCycle has actually come out of this amazingly well. It would have been so easy to ignore this thread or come on and slag us all off but the criticism was (in the main) very constructive and even the piss taking was funny.
I think most people on here realised it was a good idea in principle and responded accordingly. Hats off to PleaseCycle for taking it all on board with good humour and best of luck to you!
Posted 11 months ago # -
Add to the comments above, I think PleaseCycle has actually come out of this amazingly well.
/conspiracy
It is almost like they planned it.
Posted 11 months ago # -
I'm late to this and didn't see theoriginal site, but it looks good at the moment. The journey tracking looks interesting.
As brooess points out I reckon it's the fear factor that is probably the biggest barrier to people getting on their bikes, rather than the support/facilities their employer provides (or doesn't). Maybe something about that on the 'For Employees' page? Seems a bit like there's more immediate info/reasons for employers on their page but less for employees.
Or maybe I've misunderstood the pitch.I'd echo the comments above too about how well PleaseCycle handled the thread.
Posted 11 months ago # -
For my money it is still jammed to the rafters with business BS speak.
"This mechanic is already being used by blue-chips to do the following..."
Mechanic - A worker skilled in making, using, or repairing machines, vehicles, and tools..... Any other use of that word is simply BS and would make me run a mile from your company.
Posted 11 months ago # -
Mechanic - A worker skilled in making, using, or repairing machines, vehicles, and tools..... Any other use of that word is simply BS and would make me run a mile from your company.
But you say that as someone familiar with the mystical workings of bikes. Remember there are an awful lot of people out there who will take their bikes to the shop to get a puncture fixed. Presumably this outfit are out to reach that lot, not preach to the converted.
Posted 11 months ago # -
MrSalmon - here is that sentence in context:
We have developed several means of logging bicycle journeys, including one highly innovative method utilising social media. Employees can use these facilities to track their personal cycle habits, note improvements, work on personal bests, and conjure up fitness regimes.
As an employer you watch the organisation’s overall miles / carbon savings add up, using the data to incentivise cycling internally. This mechanic is already being used by blue-chips to do the following:
Develop a company leaderboard where individuals and departments can compete against each other to see who can rack up the most cycling miles.
Offer 5 minutes of additional holiday for every return journey made by bike.
Provide discounts on staff lunches for whose who cycle frequently.
Give nominal rewards for employees who complete their first 20 cycle trips to work.Posted 11 months ago # -
Ah, right
Yes, that's ar$e.
Posted 11 months ago # -
From the first pleasecycles post:
avi cyclists such as yourselves
I stopped reading at that point.
Anyone who doens't know the difference between "you" and "yourself" instantly identifies themself as an idiot and is to be treated with the appropriate contempt. Learn some English you cretin(s).
Oh, and offence very much intended.
Posted 11 months ago # -
Anyone who doens't know the difference between "you" and "yourself" instantly identifies themself as an idiot and is to be treated with the appropriate contempt. Learn some English you cretin(s).
Oh, and offence very much intended.
That's not so bad. If he was talking to an individual and said "an avid cyclist such as yourself" instead of "an avid cyclist like you" I'd be right behind you sharpening my pitchfork, but to a group I think "avid cyclists such as yourselves" is better (or at least no worse) than a "avid cylists like all of you".
Posted 11 months ago #
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