That GCN video is a bit crap IMHO. Neat paraffin wax will just flake off straight away.
Much discussion and some recipes here:
http://singletrackworld.com/forum/topic/putoline-question
I do my commuter with a mixture of paraffin wax, beeswax, gear oil and molybdenum disulphide, and it works nicely. Beeswax (~20%) and gear oil soften the wax and stop it flaking off. (Although,as noted in the other thread, if you have to buy the ingredients, you may as well just buy Putoline.)
What is that, and where do you get it?