Technique is the key, working for a Trek dealer, I get to deal with these regularly, and very rarely need a tyre lever.If fitting the tyre, then start opposite the valve(this allows the tyre to drop further into the well of the rim than the valve will allow), push the bead as deep into the well as you can, and work it around in both directions at the same time. You may need to push it into the well a couple of times during the process, but you’ll usually get it on without too much trouble, only needing a lever for the last couple of inches, if at all.