Is the kind of thing you may well be up against. And they're already up and running, taking bookings.
Keep it simple I reckon. The Belgian model, as seen at the Spring classics, might work well. At its most simple that's just a beer tent, more developed is a beer tent, but ticketed/paid admission, food and some big TVs to watch the rest of the race on once the 5 minutes of action has zipped past.
Pretty clear income stream (beer and food), plus I bet there's plenty who would pay to watch the rest of the race live there and then, even if they didn't partake of the beer and food before hand.
You will have licencing issue to deal with (alcohol and TV showing I guess)
Tell rapha they can pay you 10k to do something awful with it themselves.
Never before will the world have seen so many choppers united in one place.
We are letting out 2 fields on our Farm in Harrogate and we have bookings already.. Harrogate Council were aproached WRT what we can and can not do and the answer we got was "pretty much anything" Thier attitude was so long as it's temporary and falls into line and servicing the TdF we're ok to do pretty much anything.
So, we have organised toilets, electric hookups (for tents and caravans, and a washing service for dirty clothing via a hook up on the town. All's sorted out, we have bookings and lots of advertising already in place.
We intend to do something with bails of hay and tart up one of the fields with TdF framed picture that can be seen from the air..
Here's a novel approach - how about not ripping folk off? Some local woman's wee apparatus is already charging £125 a night camping (min. 2 night booking). I'm local and I'll be up the Moss, regardless of whether someone's going to try and cordon it all off or not. And so will plenty of other locals. And no doubt a shed load more folk from a little further afield too. It's an event for the people, everybody, not just the select few with pot loads of cash to throw around.
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