Evans Cycles have just posted the new 2012 range of BMC bikes to their Website. They are the sole UK importer. In 2011 BMC had a couple of bikes that topped out at £4700. Carbon fibre frames with reasonable specs. This year They have a full range of bikes which now top out at £8700. Both Spesh and Cannondale (Industry leaders with full race teams) have now dropped their prices down from their 2011 price points.
I cannot see what BMC brings to the market that justifies their price structure, other than paying for Cadel Evans's win bonuses. Help me out here?
BTW I am not a poor guy ranting about better for cheaper. I can afford a decent bike, I just strongly feel that some companies are taking the p!ss. I also don't need 'Its their price structure' comments either. I'm just looking to start a convo' about real world pricing