In taste terms, I just plain don't like the black/purple combo, it's garish. The fork is excessively slender paired with the deep-section rims. The saddle is on the hefty side, it's too deep. Don't start me on the cockpit, it's ugly. Aesthetically, then, I'm not with it.
In terms of practicality, that one has all brakes present and correct. Personally I don't do town bikes with no mudguards, but there's a trade-off to be had clearly if you think guards spoil the look.
Generally, the hype around this style of bike is annoying, but I can't help being delighted that large numbers of cool, attractive young people are now wandering about on bikes who weren't only a couple of years ago. That's great. I don't have to like them, and in a lot of cases I'd probably think they were tossers, and they'd think I was a terrible old square. 😀