by Jamie Ware
June 10, 2014
We love it when we can bring some positive news for all the trail hungry riders, based in and around that London Town. Today we have been brought up to speed with developments at Soho Bikes, slap bang in the middle of Zone 1 and co-founded by none other than MTB legend Rob Warner and his best mates.
We’ve talked directly with the team on board and it’s clear Soho Bikes are passionate about catering specifically for mountain bikers; carrying performance bikes from Giant, Genesis, Cotic and Santa Cruz, with top-end-spec models available for demoing.
Stay in touch with them on Facebook and Twitter to find out more. They are up and running now, the website is being wrangled into submission and operational by next week, an upcoming launch party is just around the corner and we’re going to working with them to see if we can secure some special deals for Singletrack subscribers in the coming weeks.
Here’s the details, in full…
Bicycles | Café | Workshop | Events
Soho Bikes – a fresh take on London’s cycle café scene. New full – service cycle shop with café and workshop – just opened.
• Located on Berwick Street in Soho – easily accessible from the West End and the City.
• Co-owned by Red Bull commentator and former UK mountain bike champion, Rob Warner.
• Stockists of Giant, Genesis, Cotic and Santa Cruz bicycles.
Not just another cycle cafe…
Soho Bikes is a new take on the independent cycle shop…one which is all about having fun on two wheels, whether you ride on the road or off. The shop offers high quality bikes and accessories, expert workshop services, and is convenient meeting place for cyclists to enjoy great coffee, delicious baked goods, and unique in-store events.
Founded by Nick, Tom and Rob – passionate cyclists and coffee lovers Soho Bikes is run by riders for riders, and provides the highest levels of customer service to cyclists of all types. Rob, three times UK mountain bike champion, is still at the heart of the cycling scene as a Red Bull cycling commentator and has decided to bring his offbeat style to Soho, while Nick and Tom have said goodbye to their office jobs to pursue their passion for all things two-wheeled…
Visitors to the in-store cafe can enjoy locally-roasted Ozone coffee prepared by dedicated baristas, and selection of freshly baked treats. The cafe environment is designed to be a hub for catching up with friends, or relaxing whilst watching the latest cycling events from around the world on the big screen.
Less is more… The vast array of bicycles on the market can turn choosing the right model into a minefield. The range at Soho Bikes is hand-picked to represent the ‘best-in-class ’in terms of performance, style, durability and value. The shop also partners with major cycle-..to-..work schemes to provide access to great brands under the government’s tax-..free cycle purchase initiative.
Off the beaten track…
While thousands of London cyclists ride to work every day, many ‘commuter’ bikes can be uninspiring, compromised affairs. Soho Bikes offers some less common brands, including UK designed Genesis and Cotic, which provide performance with personality to transform the daily slog in to a pleasure.
Getting things fixed…
Soho Bikes’ open-plan workshop is fully equipped to fix all manner of mechanical troubles, and get customers riding again in no time.Various maintenance and repair services are available at competitive rates, along with advanced servicing of hydraulic brakes and suspension units.
Soho Bikes carries full range of cycling accessories from Shimano, SRAM, Schwalbe, Hope, GoPro, BOS and RockShox. Men’s and women’s helmets and clothing are offered from Giro, Five Ten, Troy Lee Designs and Madison.
Tel: 0207 439 9577