Soho Bikes: A new MTB hangout for Central London

by singletrackjay 9

We love it when we can bring some positive news for all the trail hungry riders, based in and around that London Town. Today we have been brought up to speed with developments at Soho Bikes, slap bang in the middle of Zone 1 and co-founded by none other than MTB legend Rob Warner and his best mates.


We’ve talked directly with the team on board and it’s clear Soho Bikes are passionate about catering specifically for mountain bikers; carrying performance bikes from Giant, Genesis, Cotic and Santa Cruz, with top-end-spec models available for demoing.

Stay in touch with them on Facebook and Twitter to find out more. They are up and running now, the website is being wrangled into submission and operational by next week, an upcoming launch party is just around the corner and we’re going to working with them to see if we can secure some special deals for Singletrack subscribers in the coming weeks.


Here’s the details, in full…

Bicycles | Café | Workshop | Events

Soho Bikes – a fresh take on London’s cycle café scene. New full – service cycle shop with café and workshop – just opened.

• Located on Berwick Street in Soho – easily accessible from the West End and the City.

• Co-owned by Red Bull commentator and former UK mountain bike champion, Rob Warner.

• Stockists of Giant, Genesis, Cotic and Santa Cruz bicycles.

Mr Rob Warner. If he’s not on the shop floor, there’s certainly bits of him on show

Not just another cycle cafe…

Soho Bikes is a new take on the independent cycle shop…one which is all about having fun on two wheels, whether you ride on the road or off. The shop offers high quality bikes and accessories, expert workshop services, and is convenient meeting place for cyclists to enjoy great coffee, delicious baked goods, and unique in-store events.

Founded by Nick, Tom and Rob – passionate cyclists and coffee lovers Soho Bikes is run by riders for riders, and provides the highest levels of customer service to cyclists of all types. Rob, three times UK mountain bike champion, is still at the heart of the cycling scene as a Red Bull cycling commentator and has decided to bring his offbeat style to Soho, while Nick and Tom have said goodbye to their office jobs to pursue their passion for all things two-wheeled…

Visitors to the in-store cafe can enjoy locally-roasted Ozone coffee prepared by dedicated baristas, and selection of freshly baked treats. The cafe environment is designed to be a hub for catching up with friends, or relaxing whilst watching the latest cycling events from around the world on the big screen.

Real coffee beanz for real MTBerz

Less is more… The vast array of bicycles on the market can turn choosing the right model into a minefield. The range at Soho Bikes is hand-picked to represent the ‘best-in-class ’in terms of performance, style, durability and value. The shop also partners with major schemes to provide access to great brands under the government’s cycle purchase initiative.

Off the beaten track…

While thousands of London cyclists ride to work every day, many ‘commuter’ bikes can be uninspiring, compromised affairs. Soho Bikes offers some less common brands, including UK designed Genesis and Cotic, which provide performance with personality to transform the daily slog in to a pleasure.

Getting things fixed…

Soho Bikes’ open-plan workshop is fully equipped to fix all manner of mechanical troubles, and get customers riding again in no time.Various maintenance and repair services are available at competitive rates, along with advanced servicing of hydraulic brakes and suspension units.

The kit…

Soho Bikes carries full range of cycling accessories from Shimano, SRAM, Schwalbe, Hope, GoPro, BOS and RockShox. Men’s and women’s helmets and clothing are offered from Giro, Five Ten, Troy Lee Designs and Madison.

Yes, MTB sneekers in central London

Tel: 0207 439 9577

Soho Bikes, 26 Berwick Street, Soho, London, W1F 8RG.

Open 7 days, 8am to 8pm weekdays, 10am -­ 7pm Saturday, 11am – 6pm Sunday.soho-bokes-logo

Comments (9)

  1. When did dirt and dreams in covent garden close?
    This is long overdue hope they do well.

  2. Used to work on that street and was sick of having to make do Evans or worse Cycle surgery in Holborn (mainly becuase they had one tool in the whole company that they needed to change the bearings in a Stumpjumper, limited choice for mountain biking kit and they were so expensive for what they did have*).

    Hope they do well! Already thinking about venturing into Central London again!

    *some of this may have changed since I last went in over 4 years ago, but that’s because I bought an Orange Five and replace my own bearings with a hammer.

  3. That shop reeks of expensiveness.

  4. Looks great, hope it works out.

  5. Not a Dixie in sight and just round the corner from West End’s cheapest pub too. Excellent. I may have to become a fan.

  6. Thank you – it does look great and I also hope it works out 🙂 Please come and visit when you get a chance… we will be showing the downhill world cup this Sunday too.

    Not sure we reek of expensiveness though, think that’s just f2.8 doing its thing!

  7. Popped in on Monday morning for a quick chat and a coffee, properly impressed with the shop and the staff, the coffe’s pretty darn good too, top work lads!!!

  8. I may have to come and say hello!

  9. At last, a place to drool over quality bits n bobs in that London. I’ll be there at some point, may even but some new kit for one of my metal girlfriends (as Mrs Stealf calls them)

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