Ref fins – does make me wonder how the cooling works. I’m not an engineer, but everything about this pic tells me that the fins have no effect. The airflow should be directed towards the pads by the fins, shorely?
It’s designed to dissipate heat being conduced through the backing plate.
The hot bits are on the inside between the pads so they could never really work as ducts. You could probably mold something that sat just below the caliper on the wheel side to force a little more air against the disk, but I can’t see it having an impact. Ducts work in F1 because the disk gets no airflow otherwise. On a bike the whole disk is spinning in free air so the problem isn’t needing more air, just better transfer.
Pads on the other hand get warm as they’re surrounded by the caliper. And unlike motorsport you can’t reliably expect them to stay at an operating temperature because there isn’t that consistent hard braking every few seconds. So the ideal scenario is a pad that works from cold, and trying to keep it as cold as possible.