i have a Rapha hoodie… which i bought in the sale. Thats where my Rapha wardrobe starts and finishes.
I would like more of their gear, but i am not willing to pay the prices. Always look at the sale stuff, but again, its usually outside of what i am comfortable with spending or what i perceive to be good VFM.
The mark up is undoubtably high, but thats how you keep your brand exclusive and lusted after. And as stated by others, you know someone has a few quid if they are head to toe in the gear. That is (oddly) important to some folk. Status symbols, will waving, virtue signalling etc.
But by all accounts, i dont often read bad reviews or real world feedback about the stuff. Plus they will do their best to fix any damaged garments and give you a discount if you need to size down due to weight loss etc. So not all bad.