New tech is always exciting but if more people are going to use e-bikes to commute they need to lower the prices, not add more features.
One of Shimano’s hub gears combined with their existing e-bike tech is more than enough for most city commuters.
Only when the big brands (Spesh, Trek, Giant) that are in most bike shops can have a good quality aluminium framed bike, with a hub gear and e-bike tech for less than £1k will it stand any chance of really taking off in the UK.
Failing that they need to develop a really easy to use/understand, interest free, lease hire scheme. Someone like PayPal/Klarna could revolutionise the sector.