Generally speaking these days voters aren’t interested in policies, they are much more interested in protesting and complaining.
Political parties put a lot of time, effort, and money, into establishing what voters really want to hear. Party political broadcasts are tailored quite precisely to suit the results of these surveys.
Most votes that will be cast on the 22sd should be seen in the context of a protest vote rather than a positive vote in favour of a particular party’s policies.
I didn’t see today’s Labour Party broadcast but I did see yesterday’s UKIP broadcast and I was quite frankly shocked at the inane drivel offered by a succession of UKIP party members who were paraded in front of a camera, with little gems such as “I’m a UKIP councillor because UKIP councillors are the hardest working councillors”.
No policy was revealed in the entire broadcast and I’m sure that what was offered in its place was exactly what potential UKIP voters wanted to hear – the people behind the broadcast will have done their homework.
Sadly all this represents the further Americanization of British “politics” where presentation, image, marketing, and negative campaigning, takes the place of actual politics.
So welcome to the new age of Anti-Politics where, like Christmas voting turkeys, people proudly celebrate the fact that they have no interest in politics, whilst simultaneously complaining loudly about being shafted by the political elite.