Frog Bikes' New Ownership Raises Concerns for Cycling Fans

One of Britain’s most respected children’s bike brands has a new owner - and it’s not one that will fill the cycling community with confidence. Frasers Group, the retail empire controlled by Mike Ashley, has struck a deal to purchase Frog Bikes, buying the popular children’s brand out of administration. The acquisition price has not been disclosed. Frog Bikes filed a notice of intention to appoint administrators in early February, with co-founder Jerry Lawson describing the mov

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Mark Alker

Frog Bikes acquired by Mike Ashley’s Frasers Group

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