Ineos want to make 25,000 of these a year. Its up against the new Defender, new Toyota Land Cruiser, Merc G-Wagen, Tesla Cyber Truck, the Rivian SUV etc. so I reckon it will struggle to sell 10000 globally in year one and less after that until they realise 2-3 years down the line that there is no way it can be profitable.
The global 4×4 market is growing and forecast to be worth $700 BILLION by the end of the decade, so in that context the target of 25k cars a year is actually a tiny percentage of that market and not terribly ambitious after all. And its hardly competing with the G Wagon, Cyber truck or even LR defender anyway so their sales are not going to detract from the target market for the grenadier.
And Tesla? making money? They posted their first profit recently of $700m. well done….but it was off the back of $35 BILLION of revenues. Ah, not quite so good then. Must try harder Mr Musk. But these billionaires can afford their indulgences and pet projects anyway. Given enough time and money even Tesla will become a viable business and no reason why this wont. It’s cheaper than a defender so more likely to be bought by farmers and the like.
The toot button is just the horn but the horn is meant to be used to alert people of your presence rather than trying to call someone a ****, so you’re supposed to be used to let cyclists know you’re coming up behind them if the road is narrow and you might be passing them a bit closer than you normally would. On the continent used quite alot when I’ve been out on my bike. At first you’re paranoid that people are giving you grief but you soon get used to it and its good to know when a car is coming up behind you as you don’t always hear them. Of course all that will fall on deaf ears in the UK.