Century Schoolbook? Bloody hell, that takes me back. Used to use that when I was doing books back in the 70's. Along with Times, Univers, Helvetica. Optima isn't something I'd ever want to use as a body type, and it's more than a little dated now. Prefer Helvetica to Univers, but again, I wouldn't really want to use it as a body type. Perfectly readable, but not distinctive enough for a magazine. Trouble is, there are thousands of fonts out there, and identifying and recognising them is way beyond me now. I was having this exact conversation with our studio manager, someone I've worked with in book publishing and on Macs for over thirty years.
Now, where's my old Letraset catalogue…?