Years ago, in my first job selling cars, my Sales Manager told me a story about when he was an Audi salesman in the eighties. He had a wealthy customer he regularly sold new cars to, who was desperate to get hold of one those Ur Quattro’s, but was frustrated by the waiting list. My boss managed to procure him an ex-Audi car, assuring him it had only ever been used by the MD’s wife. The car arrived and he drove off delighted with the excellent service he received.
Two weeks later he came storming into the showroom, purple faced and incandescent, and slammed a copy of Autocar on my boss’s desk. There, clear as day, was photo of the customers car, all four wheels aloft over a humpback bridge.
It was Audi’s press car.