one of my favorites….

And, No, I don’t care. Thats why I drive a BMW!! 🙄

sorry!! 😆

I think facebook will be the biggest marketing success story of the last few years. It exploded through word of mouth and is worth billions and they haven’t even scratched the surface of what is possible in terms of revenue.

Many peoples lives will soon be ruled by facebook, infact some big brands are taking down .coms and doing everything on social networking.

infact some big brands are taking down .coms and doing everything on social networking

Do you have any examples of this? I know some are getting vastly larger ‘footfall’ to their Facebook sites (such as Coca Cola) but don’t know of anyone actually ditching their own site (would like to know if there are as it is good ammunition for our Social Media talks we do)

Power Balance.

Whoever got them on the wrists of a lot of people who should have known better was a bit of a genius, however he did it.

barcadi was one I heard was planning to today M_F, the basis being that customers don’t use them and companies like Air Aisa are doing all their promotional stuff on there with a great deal of success

The Hovis bread/bike advert.

Christianity.

Do you have any examples of this? I know some are getting vastly larger ‘footfall’ to their Facebook sites (such as Coca Cola) but don’t know of anyone actually ditching their own site (would like to know if there are as it is good ammunition for our Social Media talks we do)

Look at the adverts on TV – you will see many have replaced their own website, with a Facebook page.

Even the BBC is doing it! http://www.facebook.com/bbcnorthwesttonight

What’s happening is that ‘Facebook’ is becoming the new ‘internet’. Traditional websites are, for many, becoming the peripheral edges of the web. Just in the same way, ‘Google’ was the internet for many people, it is being slowly replaced by Facebook.

Everything they need is on there – messaging communication, advertising/product information, social contact, arranging social calendars, etc.

Almost like AOL used to be, in the early days of dial-up…

Red Bull.
It is exactly the same stuff as the supermarket own brand caffeine/taurine drinks, but by linking it to all sorts of adventure sports, they can sell it for four times the price.

Most tobacco brands – except this one

Radiohead keeping their latest album “secret”… making all the fans slaver for a mediocre collection of guitar music and pay for it before they realised it was mediocre. 😉

Sofa King, Northampton.

Quote “Prices are Sofa King Low”

Its just epic for marketing

Saatchi & Saatchi :

Fooled millions. And the Tories promptly doubled unemployment after winning the election on the back of that advertising campaign.

Not sure if it represents pure genius or pure stupidity though.

Best ever marketing campaign was De Beers in the late 70s / early 80s, telling cinema audiences that the right amount to spend on a ring was 1 month’s wages. Before that lads were happy to spend a week’s or less on an engagement ring, afterwards they felt like cheapskates if they did.

Fantastic result, diamond sales went sky-high.

X Factor…that’s just one long advert for a Christmas No. 1.

Pretty much everything that Reckitt Benckiser make.
You may not know them, but you’ll know there products.

If you do know them, you’ll now that thir corporate strategy is all about creating perceived value for their new products, value that you can’t actually test for yourself…

Damn do I need some new powerball liqui-tabs for my dishwasher though!

Sofa King, Northampton.

Quote “Prices are Sofa King Low”

Its just epic for marketing

Reminds me of a camping shop in Warrington having an end-of-season sale a few years back. Huge banner outside, “Now is the winter of our discount tents.” \o/

Moses – De Beers marketing about diamonds started earlier than the 70s.

http://en.wikipedia.org/wiki/De_Beers#Marketing

Nazism. they had the best marketing campaign ever, uniforms, films insignia, art, slogans etc.

Don’t the Nazis usually lose in films MrSmith ?……sounds like pisspoor marketing to me.

Also I’m not convinced that they had the best slogans. Although “Die Juden sind unser Ungluck” did have a nice ring to it.

Whatever this is selling:

i presume you are not trolling and just a bit dim so i’ll indulge you a response.

the nazi’s used many top film makers like leni riefenstahl (famous for ‘triumph of the will’ to promote their ideology to the public
some info here:http://en.wikipedia.org/wiki/Nazi_propaganda

‘blood and earth’
“One people, one empire, one leader”
“work sets you free”
“justice for everyone”

i presume you are not trolling and just a bit dim ……….”work sets you free”

Yes of course, how dim of me …….”Arbeit macht frei” must be one of the greatest slogans of all time :

I assume that you’re not trolling ?

I assume that you’re not trolling ?

not at all, the Nazis ran one of the greatest marketing/advertising campaigns of the 20th century.

“Winning people over to something that I have recognized as right, that is what we call propaganda,” said Joseph Goebbels at a meeting of party members in Berlin in 1928. “Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truth”

“The art of propaganda,” writes Hitler, “lies in understanding the emotional ideas of the great masses and finding…the way to the attention and…hearts of the broad masses.”

A massive advertising campaign–covering the entire political, social and cultural life of National Socialism–was developed to present the “benefits” of Nazism. The overall “target market” was the German people, but depending upon the “message,” specific “segments” of the market–for example, farmers, working class, petite bourgeoisie, women, etc.–would have specific advertising “targeted” to them.

the marketing campaign was a great success, thankfully the Nazis failed to deliver on their promises.

Indoctrination.. marketing? S’pose so.

the marketing campaign was a great success, thankfully the Nazis failed to deliver on their promises.

Makes you wonder why they couldn’t win elections then.

In 1932 Hitler lost the presidential election to Hindenburg by a large margin. Neither did the Nazi ever win a majority in the Reichstag in free elections – the best they managed was a third of the seats. They did slightly better after Hitler passed the Enabling Act and had opposition politicians arrested, murdered, etc, but they still failed to win a majority of the seats in the Reichstag……..288 seats out of the available 647.

And btw, the Nazis certainly did not “fail to deliver on their promises” if you happened to be Jewish.

MidlandTrailquestsGraham – Member
Red Bull.
It is exactly the same stuff as the supermarket own brand caffeine/taurine drinks, but by linking it to all sorts of adventure sports, they can sell it for four times the price.

And all those imitation drinks only exist because red bull created a Market…

MidlandTrailquestsGraham – Member
Red Bull.
It is exactly the same stuff as the supermarket own brand caffeine/taurine drinks, but by linking it to all sorts of adventure sports, they can sell it for four times the price.

And all those imitation drinks only exist because red bull created a Market…

this is advertising not marketing, i think you will find the best marketing campaigns are the ones that didn’t use any advertising

And btw, the Nazis certainly did not “fail to deliver on their promises” if you happened to be Jewish.

i’ve seen schindlers list and the pianist, but you said “Don’t the Nazis usually lose in films”

i’m really confused now 🙁