It's not about the logo, it's about the product or service that you offer.
Excellent logo -> shite product or service = shite.
Shite logo -> excellent product or service = Brand (Yes, it's called a brand now… even with shite logo).
Bottom line, even if your logo is shite and your product or service is excellent … your shite logo will be perceived as unique.
Therefore, only successful product or service can have a Brand (called it brand) and not the other way round. You can spend all you have on a logo but if your product or service is shite then you will be shite.
So once you have accumulated all the success then perhaps it's time to upgrade your logo but then why would you do that?
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