Dyson is right; business with EU companies is often in small, unprofitable orders with lots of technical requirements that have to be met. Proper export business (my employer exports to over 100 counties around the world) is often in big, profitable orders with little by the way of technical complication.
Example:
Typical order to a manufacturer in the EU: lots of work and documentation for 10 kilos of product shipped. Result = loss.
Typical order to a manufacturer in Nigeria, Brazil, Russia, Turkey: 1,000 kilos to 18,000 kilos shipped. Result = happiness.