Hi Singletrackers,
In the last few days we, like all small businesses have being trying to come to terms with the implications of the corona virus lockdown and how it’s going to affect everyone who works here at Singletrack and relies on a steady income. The shape of the impact is now slowly becoming clear and we, like all businesses are going to find it hard to keep things running. In the last few days we’ve inevitably lost a lot of future advertising bookings as those businesses themselves pull back on all their marketing activities. This is putting an intense strain on our future and so I’m appealing for your help.
We fully intend to keep on working to produce great content for you to occupy your lockdown time with and to keep the forum and website not only operating but, as was our plan all along, to build it into something really useful and entertaining beyond it’s current form – but with 60% of our entire revenue coming from advertising that’s at risk without your support.
If you are already a subscriber then we love you. In a very real sense you guys are keeping the lights on here. We just need more of you. I know that financial concerns are not just ours but also many of you and I’m not asking anyone to contribute in any way that puts themselves at risk. The key to getting through this crisis is be firstly looking after yourself and then those around you that are important to you. I appreciate that a website about mountain biking comes well down anyone’s list of priorities. But there are some things that everyone can do to help us, so I’ve made a list…
1 – If you can afford to then subscribe – that puts money directly in the bank for us.
2 – If you are already a subscriber, please don’t cancel your subscription if you can. We need you as much as new subscribers.
3 – Keep coming to the website as often as you can and if you have an ad blocker PLEASE either turn it off or whitelist us.
4 – If you see a bargain or deal anywhere on line that you think the rest of your community here may find useful then post a link to it in a forum post as a PSA type post. We earn a referral commission on a large proportion of outgoing links from the site and just by pointing someone at a deal could really help us.
5 – Keep posting and commenting and interacting with each other. High engagement helps drive others to the site through search engines and that in turn helps drive our business.
6 – Register. It’s free and it’s one step on the way to becoming a subscriber. Trust me, we have a spike in subscriptions shortly after we get a spike in registrations. You can’t subscribe without first registering.
7 – Our merchandise shop is fully operational and we are still sending out orders every week. Buying our kit not only helps us but the whole chain of supply down the line too.
7 – Look after yourself – stay well and look after each other. Without you we have no audience and without an audience we have no income.
8 – Don’t panic. This will be over at some point and we’ll all look back and have stories to tell the grandkids I’m sure.
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Subscribe here!
Many, many thanks to @bearnecessities for setting up the Paypal donation pool. And of course to all those of you who put kind donation in to it.
EDIT edit:
Donate
