Yeah, but I care. I guess you’ve always seen people like you – i.e. men – doing cool things on bikes. Yay. If you’re me and you never see pictures of women doing cool things on bikes you get to wonder whether you are the only one…
So, the maths is all good. You don’t care whether you see men or women doing cool things on bikes and I care that you see both men and women doing cool things on bikes. Ergo, you will be just as happy and I will be happier if the bike industry shows both men and women doing cool things on bikes. Yay.
It’s not PC crap, it’s good maths.
And it’s all a lot better than the day I went through Cyclist mag (just after it was launched) and the only image of a woman was behind a sewing machine. Cyclist is a lot better and Singletrack has been pretty good for quite a while.