2010 has the DRCV shock so that you get a coil like spring rate but with the weight and tune-ability of an air shock, a stiffer and lighter front end and an upgraded chainset.
Considering we are being told that bike prices are going to go up from 2009 to 2010 then the fact that the bike will ride better and has upgraded kit should make it a bit easier to stomach.
I think they seems pretty decent value for money considering what Lapierre etc are charging. Whats the rough weight on one of these, I am considering my options.
I had an 08 EX9 in white which looked the nuts but it was replaced under warranty for a not so good looking silver 2009 frame. I'm due another replacement and was hoping the 2010 model would look better, that if I can get one