Bloody nora.
It’s not just all mountain biking. If someone wants to try and jump off a big cliff, that’s not the same as me doing the Gap or likewise not the same as me on a training run doing a loop in the local woods 3 times.
If you were say, Kona, and you made bikes ranging from the Heihei 21lb XC race machine to the Stinky, how would you talk about them in the brochure? If someone asked you if you wanted a Colier or a Heihei, would you say “who cares, it’s all just mountian biking”? Of course you wouldn’t. Can you really blame a company for trying to describe their products?
You can’t call it marketing rubbish because the bikes are actually different. A bike called ‘trail’ is DIFFERENT from one called ‘freeride’ or ‘XC’. Likewise, a ‘Big Mountain’ ride would probably involve riding up for a couple of thousand meters and then finding a massive descent. Not exactly the local woods, so why give them the same name?
Language is a wonderful thing, and if people want to use metaphor to describe the way they feel then that’s GOOD. If we all said ‘oh I’m quite happy’ when we finished something our conversations would all be really crap (crap – that’s a metaphor btw). Stoked I imagine goes back to steam engines where the more you stoke the fire the faster it goes and the greater sense of energy you get from being nearby.
You’re all a bunch of whining snivelling bitchy bloody idiots. Who apparently know or appreciate language. Fact.
😉